LAR — team profile
Built per methodology/team-context.md. Every number needs a source + as-of date or the UNVERIFIED mark. Position evals cite this file; they do not re-research it.
2025 context: Rams went 12-5 (2nd NFC West), beat CAR and CHI in the playoffs, and lost the NFC Championship 31-27 at Seattle (therams.com recap; Wikipedia 2025 Rams season — fetched 2026-07-07). Stafford won MVP (league-high 4,707 yds, 46 TD — NFL.com, Feb 2026). The 2026 offseason was all-in: Myles Garrett and Trent McDuffie trades on defense, QB-of-the-future Ty Simpson at #13, near-total offensive continuity.
Play-caller
- Calls plays: Sean McVay (HC) — confirmed incumbent: McVay "remains the play-caller and guiding mind of the offense" after the 2026 staff reshuffle; hiring Kingsbury/promoting Scheelhaase "doesn't mean McVay will relinquish play-calling duties in 2026" (LAFB Network, 2026 offseason; therams.com 2026 coaching-staff announcement, fetched 2026-07-07). OC turnover is real but cosmetic to the caller: Mike LaFleur left for Arizona; Nate Scheelhaase promoted to OC (from pass-game coordinator), Kliff Kingsbury hired as Assistant HC (ex-WAS OC), Dave Ragone QB coach/associate coordinator (therams.com, "Rams' 2026 coaching staff set", fetched 2026-07-07).
- Tenure with team: 10th season as HC/play-caller (therams.com, 2026) · Prior relationship with QB1: 6th season with Stafford (2021 SB LVI together)
Last 3 play-calling stops (McVay has called LAR's plays since 2017 — rows are his last three seasons):
| Stop (team, yrs) | PROE | Neutral pass% | Sec/play (neutral) | Motion% | PA% | 11 / 12 / 21% | Condensed% | RB tgt share | WR1 TS | Inside-10 pass% |
|---|---|---|---|---|---|---|---|---|---|---|
| LAR 2025 | +6.0% (3rd) per FantasyLife/nfelo-family charting; nfelo table shows +3.0% (provider methods differ — both pass-tilted) | UNVERIFIED (raw pass rate 59.7% — nflverse pbp_summary, pulled 2026-07-07) | UNVERIFIED (65.0 plays/gm — nflverse) | 50.6% (FTN via nflverse, pulled 2026-07-07) | 32.7% of dropbacks (FTN via nflverse) | 59.3 / 9.5 / — (13 pers. 30.2% — nflverse participation, pulled 2026-07-07) | UNVERIFIED | 11.0% (nflverse receiving.csv) | 28.6% — Puka Nacua, 166 tgt in 16 gm (nflverse) | UNVERIFIED |
| LAR 2024 | −3.0% (t-19th); −1.6% neutral (14th) (nfelo via FantasyLife, fetched 2026-07-07) | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED |
| LAR 2023 | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED | UNVERIFIED |
Read: McVay 2025 made an intentional philosophical shift pass-heavy (PROE from −3.0% in 2024 to top-3 in 2025 — FantasyLife/nfelo, fetched 2026-07-07) while simultaneously going TE-heavy: 30.2% 13 personnel (four-TE room) with only 59% 11 personnel — WR3 snaps are gated hard, and the passing volume concentrates on two WRs + the TE room. Motion (50.6%) and PA (32.7%, elite band) remain the McVay signatures; RB targets (11.0%) are bottom-band — receiving value for RBs is capped by design. With the whole skill core returning and Kingsbury/Scheelhaase layered under the same caller, expect continuity, not reinvention.
QB situation
- QB1: Matthew Stafford — reigning MVP, age 38; 1-yr/$55M extension (up to $60M) agreed Feb–Mar 2026, ~$45M in 2026, $40M fully guaranteed as of 2026-03-15 (NFL.com / CBS Sports, fetched 2026-07-07); benching risk: none ("This is Matthew's team" — McVay at the draft, ESPN, Apr 2026)
- Backup: Ty Simpson (rookie, R1 #13 — Alabama), competing with Stetson Bennett for QB2 (ESPN draft analysis, Apr 2026) — tier B/C hybrid: R1 capital + McVay scheme support says B, zero NFL snaps says C early. Treat as C in Sep–Oct, B by midseason (low confidence — no pro sample).
- Contingency line: If Stafford misses time: Simpson (or Bennett short-term). Expect pass rate −4–6 pts toward the run/PA game, aDOT down, and Nacua's target share holds (slot/YAC profile survives) while Adams's contested-catch/deep role degrades most. Kyren/Corum volume rises on positive-script protection. Stafford is 38 with a 2025 back-injury history managed via rest days — games-risk is medium, so position evals must widen ranges downward per methodology §3.
O-line
| Metric | Value | Band | Source (as-of) |
|---|---|---|---|
| Pass-block rank (PBWR-style) | 7th PBWR (2025) | Good | ESPN win rates, 2025 season (fetched 2026-07-07) |
| Pressure rate allowed (PFR) | UNVERIFIED exact %; "top-10 in pressure rate allowed" (2025); 23 sacks allowed on ~620 dropbacks = 3.7% sack rate, elite | Good | Turf Show Times/ESPN (2025); nflverse passing.csv (pulled 2026-07-07) |
| Run-block rank (RBWR / adj. line yds) | 4th RBWR; 5.6 adjusted line yards — best FTN has charted since 2018 | Good | ESPN win rates 2025; FTN via Yahoo/TST (fetched 2026-07-07) |
| Returning starters | 4 of 5 (Jackson, Avila, Shelton, Dotson; RT turns over) | Good | Ourlads depth chart (fetched 2026-07-07); nflverse snap_counts 2025 |
- Projected starters LT–RT (Ourlads, fetched 2026-07-07): LT Alaric Jackson (1,266 snaps 2025), LG Steve Avila (1,051), C Coleman Shelton (1,335), RG Kevin Dotson (1,025), RT Warren McClendon Jr. (882 snaps in 2025 filling in — the de facto starter already after Rob Havenstein retired this offseason, PFN/NFL.com departures list, fetched 2026-07-07). Depth: R3 #93 OT Keagen Trost (rookie flag), Beaux Limmer, Justin Dedich, David Quessenberry. Note: four of five starters are in expiring contracts (ESPN draft analysis, Apr 2026) — a 2027 problem, not a 2026 one.
- Interior vs edge: interior (Avila–Shelton–Dotson) is the strength of a top-8 unit in both phases — no interior-pressure red flag, deep game and QB efficiency fully supported. The only question is RT, where McClendon already logged ~900 quality snaps in 2025 (the unit posted its 7th/4th ranks largely *with* him after Havenstein's injury). Modest edge risk only; no compression flag.
Scheme family
- Run scheme: wide/outside zone base (McVay/Shanahan tree) with duo/gap mixed from the heavy 12/13 sets — RB fits: one-cut, vision-first backs; Kyren Williams and Blake Corum both fit; the 5.6 adjusted-line-yards unit (FTN, 2025) inflates any back's efficiency.
- Pass-game family: Shanahan/McVay tree — high motion (50.6%), elite PA rate (32.7%), condensed looks, intermediate in-breakers and YAC engine (FTN via nflverse, pulled 2026-07-07). Implications: slot/YAC profiles feast (Nacua's role is the archetype), mid aDOT (9.1 — nfelo, fetched 2026-07-07), WR1 target share can run huge (28.6% in 2025); the 30% 13-personnel rate makes the TE room fantasy-relevant in aggregate but splits it four ways, and it kills the WR3.
Target/touch hierarchy & vacated math
Departed (2025 targets / carries — nflverse receiving.csv & rushing.csv, pulled 2026-07-07):
- WR Tutu Atwell — 15 tgt / 0 car (signed MIA — Turf Show Times/Yardbarker, 2026 FA, fetched 2026-07-07)
- QB Jimmy Garoppolo — 9 car (QB3, off roster — Ourlads, fetched 2026-07-07)
- (Non-skill: RT Rob Havenstein retired; OT D.J. Humphries off roster)
Vacated targets: ~15 · Vacated carries: ~9 — effectively zero. Nowhere near the 120-target feeding band (methodology §6); this is a continuity offense, and every 2025 role projects to be re-contested only internally.
Arrivals (claim): QB Ty Simpson (R1 #13 — future claim, no 2026 target claim), TE Max Klare (R2 #61, Ohio State — real capital into an already 4-deep TE room; ESPN notes he's "unlikely to see regular playing time in 2026"), OT Keagen Trost (R3 #93), WR CJ Daniels (R6 #197, Miami — traded up 10 spots; competes for WR3), TE Tyler Higbee re-signed 2 yrs (ESPN FA tracker, Mar 2026).
Projected pecking order (2025 usage + Ourlads depth chart, fetched 2026-07-07):
| # | Player | Alignment | Claim / note |
|---|---|---|---|
| 1 | Puka Nacua | Slot (primary) / moves everywhere | 166 tgt, 28.6% TS, 375 PPR pts in 16 gm (nflverse 2025); moved primarily to the slot after Adams arrived (Turf Show Times, 2025) — plays the slot most |
| 2 | Davante Adams | X (boundary iso) | 114 tgt, 19.6% TS, 14 rec TD in 14 gm (nflverse 2025); contract year of 2-yr deal signed 2025; red-zone alpha |
| 3 | Kyren Williams | RB | 50 tgt + 259 car (55.7% carry share) 2025; 3-yr/$33M ext ($23M gtd) through 2028 (NFL.com, Aug 2025) |
| 4 | Colby Parkinson | TE1 (inline/12-13 sets) | 56 tgt, 8 TD 2025 (nflverse); listed TE1 (Ourlads) — CONTESTED with the rest of the TE room |
| 5 | Terrance Ferguson | TE (seam/deep) | 25 tgt but 466 air yds 2025 — the vertical TE; 2025 R2 capital, year-2 leap candidate — CONTESTED with #4 and Higbee (36 tgt, re-signed 2 yrs) |
| 6 | Jordan Whittington | WR3 (nominal slot on depth chart; outside in 3-WR when Nacua kicks inside) | 25 tgt 2025; CONTESTED vs Konata Mumpfield (23 tgt), Xavier Smith (24 tgt), rookie CJ Daniels (R6) |
RB committee split: Kyren Williams early-down lead + goal-line (259 car, 10 rush TD, 55.7% share) and passing downs (50 tgt vs Corum's 14); Blake Corum clear #2 with a real change-of-pace role that grew all 2025 (145 car / 746 yds / 6 TD, 31.2% share — nflverse). Jarquez Hunter (2025 R4, inactive/injured 2025 — nflverse rosters) and Ronnie Rivers are depth. Split projects ~55–60 / 30–35 / 10 (Kyren / Corum / other) — not contested at the top, but Corum's 2025 efficiency (5.1 ypc) is the watch item.
TE1/TE2 usage: a four-way room (Parkinson, Higbee, Ferguson, Davis Allen) + R2 rookie Klare, run at a 30% 13-personnel rate — huge aggregate TE snaps, but no single TE cleared 56 targets in 2025. Treat every LAR TE as a TD-dependent dart until one consolidates targets.
Game environment
- Vegas win total: 11.5 (DraftKings — opened 10.5 in Feb, moved to 11.5 post-Garrett trade; FanDuel 11.5, over −105/under −115 — Covers/CBS Sports, as-of early July 2026) → script lean: positive (tied with BAL for highest board number on DK)
- Projected plays/game: ~64.5 · Projected pass rate: ~58% of plays (dropbacks)
- Projected pass attempts/game: ~35 · rush attempts/game: ~27 (show inputs)
- Inputs: LAR 2025 = 65.0 plays/gm, 59.7% dropback rate, 26.2 rush att/gm, ~35.1 team pass att/gm (nflverse pbp_summary + passing.csv, pulled 2026-07-07); PROE +3 to +6 (nfelo/FantasyLife); win total 11.5 = positive-script trim of ~1 pt off pass rate; same caller/same QB1/same OL = carry 2025 forward. 64.5 × 0.58 ≈ 37.5 dropbacks − ~2.5 sacks/scrambles ≈ 35 att; 64.5 × 0.42 ≈ 27 rushes.
Defensive identity
Per methodology §8 — consumed by DST evals (dst.md §3) and /weekly-edge coverage-matchup reads (in-season.md §2).
- Runs the defense: Chris Shula (DC) — confirmed: "enters his 10th season with the Rams and his third as defensive coordinator" (therams.com 2026 coaching-staff announcement, fetched 2026-07-07)
- Tenure with team: 10th season with org, 3rd as DC/defensive play-caller · New DC: no — 2025 scheme stats remain valid (
dc_new: false) - Front/scheme family: hybrid odd-front base (OLB-designated edges — Byron Young LOLB, Josaiah Stewart OLB per nflverse rosters/Ourlads) with 4-down nickel sub-packages; 4-man-rush-reliant, zone-shell structure
| Metric | Value | Band | Source (as-of) |
|---|---|---|---|
| Blitz rate | 20.8% (5+ rushers on dropbacks); 24.5% w/ any blitzer (FTN defn) | Low-neutral | FTN via nflverse charting, 2025 (pulled 2026-07-07) |
| Man coverage rate | 27.0% (charted sample n=829) | Not man-heavy | nflverse participation charting, 2025 (pulled 2026-07-07) |
| Zone coverage rate | 73.0% | Zone-leaning (below the 78% zone-heavy band) | same |
| Pressure rate generated | 32.1% (charted; charting providers run higher than PFR-style — read as strong) | Strong | FTN/participation via nflverse, 2025 (pulled 2026-07-07) |
| Sack rate | 7.1% (47 sacks) · 26 takeaways · 20.35 pts allowed/gm · −0.067 EPA/play allowed | Good (near-elite) | nflverse def_summary 2025 (pulled 2026-07-07) |
- Key defensive arrivals/departures (edge and CB1 first):
- IN — edge Myles Garrett, reigning 2025 DPOY, via trade from CLE for Jared Verse + 2027 1st + 2028 2nd + 2029 3rd (ESPN/NFL.com/therams.com, 2026 offseason, fetched 2026-07-07). A premium-edge swap that upgrades an already-32%-pressure unit — dst.md §3's +2–4 pt pressure shift applies at the top end.
- OUT — edge Jared Verse (to CLE in the Garrett trade). Net edge room: Garrett + Byron Young + Josaiah Stewart (2025 R3).
- IN — CB1 Trent McDuffie, via trade from KC (2026 R1 #29 + R5 + R6 + 2027 3rd), signed 4-yr/$124M extension (ESPN FA tracker, 2026-03-12, fetched 2026-07-07); CB Jaylen Watson signed 3-yr/$51M ($34M gtd) (A to Z Sports, Mar 2026).
- OUT — CB Ahkello Witherspoon (→ WAS) and CB Cobie Durant (→ DAL, 1-yr/$5.5M) (NFL.com departures / Ramblin Fan, fetched 2026-07-07). CB room is effectively rebuilt around McDuffie/Watson/Forbes.
- Back end continuity: S Kam Curl re-signed 3-yr/$36M (ESPN, 2026-03-13); S Quentin Lake extended in-season 2025 (therams.com); S Kam Kinchens returns. LB Nate Landman returns (Ourlads); ST LB Grant Stuard added.
- Shadow-CB tendency: unknown for 2026 — Shula's 2025 shell was zone-leaning/sides-based with a CB rotation; McDuffie did not operate as a classic shadow in KC (outside/nickel versatile). No 2026 charting exists yet. UNVERIFIED beyond that.
Read: A 4-man-rush, zone-shell defense (73% zone, 20.8% blitz) that already generated top-tier pressure and 47 sacks with a young front — and then swapped Verse for the reigning DPOY and bought a true CB1 in McDuffie. This is the rare same-DC-year-3 + massive-talent-injection combo: high-floor DST profile, pressure-funnel candidate (≥26% trigger, in-season.md), soft spot is opposing zone-beater slots rather than man-beaters.
Stability & change log
- Stability: high — per methodology §10: same play-caller 10th year (McVay) + same QB1 (Stafford, re-signed) + 4 of 5 OL starters returning (and the 5th, McClendon, started much of 2025) + no open top-of-depth-chart battles. The OC title changed (LaFleur → Scheelhaase) but the play-caller did not, so no §9 protocol; Kingsbury's arrival is an input to McVay, not a new caller.
dc_new: false— DST evals get full-confidence scheme stats. - Watch items: (1) Stafford age-38 health — any missed camp time or back flare-up drops QB security and fires the contingency line (backup = rookie); (2) WR3 battle (Whittington/Mumpfield/Smith/Daniels) — irrelevant unless an Adams or Nacua injury elevates it; (3) TE target consolidation — camp reporting on Ferguson vs Parkinson ordering; (4) Corum's share creeping past ~35%; (5) McDuffie usage reporting (shadow vs sides) once preseason charting lands; (6) win-total moves ≥1.5; (7) any Adams trade/cut chatter in his contract year.
| Date | Event | Sections touched | Stability after |
|---|---|---|---|
| 2026-07-07 | Initial build | all | high |
Sources
- nflverse via nflreadpy, pulled 2026-07-07:
data/stats/2025/pbp_summary.csv(plays, pass rate, EPA),receiving.csv/rushing.csv/passing.csv(usage, shares),snap_counts.csv(OL snaps),participation.csv+ftn_charting.csv(motion 50.6%, PA 32.7%, personnel 59.3/9.5/30.2, defense man/zone 27/73, blitz 20.8%, pressure 32.1%),def_summary.csv(47 sacks, 7.1%, 26 TO, 20.35 PA/g),rosters.csv - therams.com: "Rams' 2026 coaching staff set" (staff, Shula tenure), NFC Championship recap, Garrett trade announcement — fetched 2026-07-07
- ESPN: Rams 2026 free agency tracker (McDuffie trade terms, Watson, Curl, Higbee, Cardona, Stuard), Rams 2026 draft picks page (Simpson #13, Klare #61, Trost #93, Daniels #197, Keenan #232), Garrett-trade story, 2025 win rates (PBWR 7th, RBWR 4th) — fetched 2026-07-07
- NFL.com: Stafford 1-yr/$55M extension (Feb–Mar 2026), Kyren Williams 3-yr/$33M extension (Aug 2025), Garrett trade, 2026 departures list — fetched 2026-07-07
- LAFB Network / Turf Show Times: McVay retains play-calling with Kingsbury/Scheelhaase structure (2026); Nacua slot-usage reporting (2025); OL "elite unit" analysis + FTN 5.6 adjusted line yards — fetched 2026-07-07
- FantasyLife/nfelo: 2025 PROE +6.0% (3rd) vs 2024 −3.0% (t-19th); nfeloapp.com team-tendencies table (PROE +3.0%, aDOT 9.1, 2025) — fetched 2026-07-07
- Covers / CBS Sports: DK win total 10.5 → 11.5 (post-Garrett), FanDuel 11.5 (−105/−115) — as-of early July 2026
- Ourlads LAR depth chart — fetched 2026-07-07
- A to Z Sports / PFN / Ramblin Fan / Yardbarker: Watson contract detail, Havenstein retirement, Atwell → MIA, Witherspoon → WAS, Durant → DAL — fetched 2026-07-07
